Monday, January 08, 2001

The ABCs of Skin Care
by Bob Sidell

(ARA) - During the harsh, drying winter months, many women become concerned with protecting their skin from the elements.

Perhaps for the very first time, many of you look into moisturizers, thinking you've found "the solution" to proper skin care. Based on my experience as one of Hollywood's top make-up artists for over 30 years and as founder of California Cosmetics, where for the past 15 years I have created many original skin care formulas, I can say without any hesitation that proper skin care, no matter what the season, requires more than a simple application of moisturizer to be successful.

Caring for your skin requires a daily regimen, a process you repeat every day, no matter what. The good news is that this process only has to take five minutes and includes four easy and pleasurable steps. And if you have selected quality skin care products appropriate for your kind of skin, performing this simple regimen can produce almost immediate and visible results.